In trying times that brought many restrictions, the event production continued to rely on the so-called total experience, where the contents are presented through engagement of all the senses. The need for such experiences proved to be indispensable at a time that forced the event creators and organizers to adapt and transform. People are attending the events again, and their strength and importance enabled the entire industry to revive and start “full steam ahead”.
Among the numerous activities of M2Communications, the leading regional agency in the field of live communications and experience design, it can single out three projects that marked this year in the field of event organization.
M2Communications was entrusted with creative concept and executive production of the largest political gathering in the world this year
On October 11 and 12, Belgrade was the meeting place of over 100 foreign delegations, including heads of state and diplomacy, marking the 60th anniversary of the founding of the Non-Aligned Movement.
The art direction of the 60th anniversary was based on the motifs of water colors, which, by melding and changing their shades and hues, evoked the story of the origins of the Non-Aligned Movement, its history and symbols, as well as the goals it is aspiring to achieve in the future. Spread over an area of 220 square meters, an impressive floral installation and greenery decorating the main hall in particular attracted the attention.
“The Lightwave” light festival organized by M2Communications and Lustica Bay
This summer at the Lustica Bay marina was certainly marked by the festival of light dubbed “The Lightwave”. Throughout the month of August, the guests of Lustica had the opportunity to enjoy a spectacle of light projected from the lighthouse and the breakwater of the marina, turning the settlement into an illuminated stage. In addition to light effects, “photo op” installations such as angel wings, light “nests” and boats in the famous cave at the entrance to the marina, were set up along the entire promenade and completed the whole experience. This summer light show was a favorite event that tourists were happy to revisit this year.
The A1 Cinematheque project once again gave a makeover to a national feature film
The restored film “Season of Peace in Paris” was premiered in September in front of the Silos next to the Danube. M2Communications creatively designed and executed this project of great importance for the film industry in Serbia. The whole ambience was redesigned to give the impression of being in the heart of Paris. A French bistro, video mapping on the Silos and an entertainment program marked the premiere of the Predrag Golubovic’s revived 1981 film.
