Conceptualized by our creative team and produced by M2C’s affiliated production company NEO – New Entertainment Office, Luštica Bay commercial was made to evoke Riviera’s lifestyle and bring closer the philosophy of the Lustica Bay project: “Life As It Should Be”.
During the four carefully planned filming days, our team worked on shots that will represent the style and atmosphere of Lustica, as places where the coast and the sea, nature, and civilization meet. The landscape of wild beauty enriched with authentic architecture was an ideal place to tell the story about Lustica Bay according to creative concept based on the feeling of freedom, creating the home atmosphere outside the home and the experience of beauty.
Famous Blue Cave, The Chedi Hotel, and beautiful Lustica Bay village and marina are just some of the locations where a production team of twenty members worked. The video was made under the creative direction of Daniel Girizd – Stavro, Art Director at NEO, the director was Stefan Krasic, copywriter Sara Nastic, and production organizers Tamara Zecevic and Slobodan Stefanovic.
The video was shot with a RED Scarlet Weapon 5k camera and a DJI Inspire 2 x 5S drone with a 15mm and 45mm lenses used for aerial shots.
The commercial is intended for an international target group represented by young family people in search of a unique vacation spot at sea, as well as any individual who is oriented towards nature, freedom, and fun.
