“Convertible season” opens at the MINI showroom.
For the MINI Cabrio and MINI Clubman launch event, M2Communications has been tasked with designing a party in line with the latest MINI brand strategy that promotes a healthy lifestyle, socializing and fun in a laid-back atmosphere. The party at the MINI car showroom was attended by about 300 guests. The MINI Cabrio and MINI Clubman models were presented by famous TV host Ivan Ivanović, who added a touch of humour to the presentation. Apart from the two new models, a powerful MINI John Cooper Works model was also showcased.
The event also included a presentation of the MINI idea of healthy lifestyle using a MINI Gym concept, which makes the MINI Serbia car dealership and showroom unique in the world.
The guests at the party enjoyed the organic food concept and music by DJ Dade Selectah, while the luckiest guests won MINI cars for weekend use.
