THE MOST COLORFUL NEW YEAR’S EVE CAMPAIGN

The Chedi Lustica Bay

We organized the most colorful New Year’s Eve in the prestigious hotel The Chedi in Luštica. In the client’s brief, the keywords were “colors” and “summer”.

What aesthetics would associate it with summer and combine the colors and chic of The Chedi Hotel? We were reminded of a few different styles and directions and decided to go back to the happy 60s, to the time of pop art and comic books of aesthetics. We added colors to the glamor and chic of the Chedi Hotel and, with the help of the aesthetics of the 60s, made summer arrive on New Year’s Eve.

In the style of the former dancers, several generations attended the hotel lobby, including the children for whom the space was specially designed – a playroom with large brightly colored lazy bags and balloons. The entire holiday experience was completed by a magician.

Stylized like lolly-pop heroines from comics, with brightly colored wigs, the hostesses welcomed guests and took photos with them on a large photo wall with summer motifs.

Cheerful and playful tones were also heard from the stage where the band Perpetuum Mobile played covers of pop-rock hits. At midnight, everyone’s attention was focused on the sky and colorful fireworks.